We brought national and international health tourism stakeholders together in Istanbul through a congress designed for knowledge exchange and collaboration.
The 7th International Health Tourism Congress, held in Istanbul from 18–21 November 2015, was organized in collaboration with the Turkish Health Tourism Association and Tablet İletişim. Built around the theme “Building and Managing Health Tourism Destinations,” the congress brought together sector representatives from Türkiye and 20 countries.
A destination approach to health tourism
The congress was built on the idea that health tourism should be considered not simply as the promotion of healthcare institutions, but as a destination model that brings together the healthcare, tourism, transportation, service and communication capacities of cities and countries.
The program focused on health tourism infrastructure, quality and accreditation, branding, target markets, sustainability and new investment opportunities. Particular attention was given to the development and integrated promotion of health tourism destinations in Türkiye, with Istanbul as a key focus.
Our Role
Project & Content Development: Developing the thematic framework, program structure and interaction model of the congress.
Brand & Communication: Creating the congress identity, communication language, catalogue, sponsorship dossier and promotional materials.
Organization: Managing the congress organization, from sessions and workshops to participant processes and on-site implementation.
Stakeholder & B2B Management: Creating an environment for interaction and collaboration among public institutions, healthcare providers, industry representatives, agencies and international participants.
20 Countries · Nearly 350 Participants
The congress welcomed approximately 300 participants from Türkiye and 50 international participants, with representatives from 20 countries exploring new markets and opportunities for collaboration in health tourism.
The corporate identity, publications and communication materials developed for the congress were designed as integral parts of its overall communication system.
7th International Health Tourism Congress An international congress bringing knowledge, markets and collaboration together around a shared destination vision.
