Turning high altitude into a sports tourism opportunity
By bringing together Erzurum’s high altitude, cool summer climate, sports facilities and accommodation infrastructure, we positioned the city as a destination for high-altitude training and athlete camps.
Our approach went beyond training opportunities alone. We brought together the facilities, accommodation options and urban amenities that athletes and teams may need during their stay as part of a broader destination experience.
Why Erzurum?
For high-altitude training, the right geography is only part of the equation. Access to training facilities, accommodation and complementary services is equally important.
We evaluated Erzurum’s altitude advantage together with its football pitches, winter sports facilities, training areas, healthcare infrastructure and accommodation options. Rather than presenting these as separate facilities, we approached them as an integrated destination ecosystem supporting athlete camps.
Our Role
Destination Strategy & Positioning: Positioning Erzurum’s high-altitude advantage within sports tourism and developing the destination narrative for athlete training camps.
Content & Editorial Development: Creating a content structure extending from high-altitude training and sports facilities to accommodation and city amenities.
Sports Tourism Communication: Presenting Erzurum’s opportunities to sports clubs, athletes and camp organisers through a communication language tailored to the target audience.
Visual Communication & Publication Design: Producing the promotional publication in Turkish, English, Arabic, Persian and Russian to reach international target audiences.
Destination Experience: Integrating Erzurum’s culture, natural assets, shopping opportunities and urban life into the overall athlete camp experience.
From athlete camp to city experience
The publication begins by explaining the fundamentals of high-altitude training and then brings together Erzurum’s altitude and climate characteristics, sports facilities, training areas and accommodation opportunities.
The project, however, was not limited to sports facilities. Erzurum’s historical and cultural assets, natural landscapes and urban life also became part of the communication.
In this way, we presented Erzurum not simply as a place to train, but as a sports tourism destination offering a broader experience throughout the camp period.
A new destination story shaped by altitude
We brought Erzurum’s geographical advantage, sports infrastructure and urban life together in a single narrative.
We transformed high altitude into a sports tourism opportunity, and athlete camps into a destination experience.
