We created the Istanbul For Health promotional film to increase Istanbul’s international visibility in health tourism.
In the film, we brought together the quality and technological infrastructure of Istanbul’s healthcare services with the city’s historical, cultural and tourism assets. In this way, we presented Istanbul not simply as a city offering healthcare services, but as an integrated health tourism destination.
Our Role
Concept & Script: Developing the film’s communication concept and English-language script.
Visual Direction & Production: Combining professional filming and selected footage to present Istanbul’s healthcare, culture and tourism assets within a single narrative.
Editing & Voice-over: Managing the film’s editing, music, infographics and English voice-over process.
Istanbul for Health
The film was developed for the international promotion of Istanbul as a health tourism destination.
We brought Istanbul’s healthcare infrastructure, culture and global city identity together in one destination story.
